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Internet is the world of infinite opportunity, and every second, something new makes its way to the world of vast possibilities.In this blog, we’ll talk about User-Generated Content (UGC) – the most engaging way of marketing on various online platforms, and how brands can leverage it to their advantage. It won’t be wrong to say that UGC is leading the race in the new age of marketing primarily through social media. Here’s the big question, have you heard of user-generated content or understand what exactly it is? Well, some of you may answer, the content generated by the user, which is correct, but that’s not all of it.![How does UGC (user-generated content) turn your customers into advocates](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSI5MDAiIGhlaWdodD0iNzAwIiB2aWV3Qm94PSIwIDAgOTAwIDcwMCI+PHJlY3Qgd2lkdGg9IjEwMCUiIGhlaWdodD0iMTAwJSIgZmlsbD0iI2NmZDRkYiIvPjwvc3ZnPg==)
What is User-Generated Content?
Any content created by people or individuals, but not brands, can be called user-generated content. For example, individuals who create and share social media posts promoting the brand they love without being paid. UGC can be in the form of videos, text, images, reviews, testimonials, etc.In this era of digital media, users tend to trust individuals more than the brand itself. As a result, brands collaborate with influencers and celebrities to promote trust and credibility while pushing the brand’s marketing agendas. Some of you must have already joined the social media influencer bandwagon, and some must be on the verge. But user-generated content and influencer marketing are not at all the same.User-generated content is the next big thing for the online marketing world. So now, since we know what user-generated content is, let’s proceed further and understand how powerful and beneficial it is for a brand.But, for that, keep scrolling down to know the real potential of user-generated content.How UGC Benefits a Brand?
In the 21st century, where everything is easily accessible at the click of a button, people remain cautious before purchasing. Though brands try to lure individuals, users still opt for forums, watch videos, and read about the product before jumping on to purchasing.Make no mistake, user-generated content does have potential. According to Adweek, 76% of people trust content shared by a user rather than a brand, eventually making user-generated content a crucial aspect of a company’s overall marketing strategy.As per a new study, consumers are 2.4 times more likely to view content generated by users than brands. Thus, incorporating a user-generated content marketing strategy should be on top of the brand’s to-do list; as it’s a tool powerful enough to drive your sales.![How does UGC (user-generated content) turn your customers into advocates](https://tzsdigital.com/wp-content/uploads/2022/02/How-does-UGC-user-generated-content-turn-your-customers-into-advocates_-3.jpg)