Our skilled professionals at TZS Digital know the importance and impact of email marketing services. We excel at providing custom email marketing services to brands who aim at driving engagements and high conversions. Email marketing is one of the most effective approaches to attract new audiences and re-engaging with the existing ones. With email marketing, clients can also keep in touch with their existing audience and upsell different products to them without spending money on ads.
The success of an email depends on how we plan, design and execute. At TZS Digital, we strategize the sequencing of your emails. Post this, we shoot relevant emails to the matched audience. Our aim is always to increase the open rates of your emails by your audience.
Our email marketing experts help you to establish a direct, engaging and personal relationship with the customers, which is valuable for your business. Through the email tools, we send our emails to the target audience that are integrated with the social media and landing pages keeping in mind to generate quality leads, better engagement and high ROI.
Effective email marketing is a process, which consists of several distinct steps. We understand the importance of email marketing and hence we follow these processes to make an impactful campaign.
This refers to subscriber lists, including their contact details and email address. This information may come from a company’s CRM consisting of customer database or potential customers from lead magnets and other marketing initiatives that gather email information.
This refers to the creation of the email campaign including content, layout, structure, design and an effective call to action.
We distribute emails in different categories. Our main aim is to get your brand emails to the client’s inbox instead of spam or a junk folder.
We track and analyze the recipient’s interaction with the emails, by keeping a close tab on delivery rates, open rates and click-through rates.
Email marketing is considered one of the most effective methods of online marketing. It is the most cost-effective way to get in touch with thousands of subscribers, and also help generate high traffic volumes to your website. Some major impacts are:
We believe in creating a relevant campaign to achieve a higher success rate. That’s the reason we spend considerable time understanding your business and your clients before we develop an email marketing campaign.
Email marketing services is only successful when you send emails to potential customers. A large email list doesn’t guarantee success. You have to make sure that you’re updating your list with the right people/customers.
To solve this, your email list should include past, current and potential customers. From that list, you can branch out to neighbours, acquaintances, and contacts from clubs and organizations. It’s also important that you give people plenty of opportunities to sign up for your email list through opt-in boxes on your website and blog.
Email subject line should be written properly to attract customers. It should be striking so that customers should respond or open your email to see the full body. It’s the first thing that your subscribers notice. It’s your gateway to further communication. So, make it personalized, short and have a message that matters to the audience. You have only 3-4 seconds to create an impact and let anyone decide to open an email.
Customers open emails when they connect with the subject line and with those that sound relevant to them. So, the first thing you need to do is to understand your customer’s expectations and things that matter to them the most. Before sending an email, ask yourself a few questions such as:
“Does the email content, especially the subject line, matter to my customer?”
Customers easily connect to personalized emails, and when the call to action is relevant. If you create an urgency, they do read and respond as well. Before writing an email, just focus on the value you create for the customer and the benefits you are offering.