Search Engine Marketing (PPC)

With fierce competition in the PPC (Pay-Per-Click)/SEM(Search engine Marketing) sector, it requires an extremely effective marketing method and unique strategies to drive relevant traffic to your site. Building a PPC campaign involves researching and selecting the right keywords, organizing these keywords into well-organized campaigns and ad groups, and setting up PPC landing pages that are optimized for conversions. The proper reach of the ads created by our expert team guarantees immediate results with a satisfactory ROI. We cleverly strategize our Pay-Per-Click campaigns to help brands and businesses evolve and gain prominence in a crowded digital space. 

TZS Digital offers the best PPC Services in Delhi NCR and all over India. We understand the need for Pay Per Click advertising services for a business to attract important leads and conversions. Our experts at TZS Digital excel in Google Ads, Bing Ads, Facebook Ads, Instagram Ads, Twitter Ads, Linkedin Ads, clicks, quality traffic, leads, sales. With effective PPC campaigns, we help you gain fast brand awareness and help you promote your products and services on various search engines. 

Why PPC?

  • Cost-effective
  • Fast Results
  • Budget Control
  • Pay only when clicked
  • Targeted text ads
  • Results can be tracked easily
  • Immediate and consistent traffic
  • Immediate entry into the purchase funnel
  • Provides better ROI than other strategies
  • GEO-targeting and Ad scheduling
  • Boost SEO strategy
  • Retargeting

How do we do PPC advertisements?


We understand the importance of PPC campaigns and that’s the reason we carefully research, listen and understand your business objectives to proceed with the correct solution. Understanding the objective helps us to come up with a smarter strategy for a PPC campaign for your brand. 

Platform Selection

Choosing the right social media platform is one of the key elements of a PPC campaign. 

And to choose the best platform for your business, we analyze your business competitors and target audience closely.

Compelling ad copy

We write excellent ad copy which is optimal for the selected platform to get a high click-through-rate.


Our expert team analyzes and researches the right target audience for your business. This way we help you save money on unwanted clicks from an irrelevant audience. We choose the most effective keyword to target the relevant audience on search engines.

Landing Page Optimization

We create and optimize an excellent landing page for ads to extract optimal conversion. We take care of the relevancy of the landing page to the ad, user experience, inquiry form, etc. 

Analyze, Optimize and Report

We focus on analyzing and optimizing the campaign for the best performance and report the progress to the client with the utmost transparency.

How we are unique from others?

  • No Fake promises
  • On-time delivery of service
  • Weekly Report
  • Utmost transparency
  • Reasonable pricing
  • Excellent client support
  • PPC expert support at anytime
  • Continuous campaign monitoring and optimizing
  • Low cost per click

Frequently Asked Questions (FAQ)

What is PPC advertising?

PPC (Pay Per Click) advertising refers to the practice of using ads to attract traffic to a website or a specific webpage. PPC is advertising within search results, the advertiser only pays once a user clicks on an ad. In the PPC advertising model, a client usually bids for keywords related to his niche or business within an advertising platform. The advertising platform with a relevant audience tries to match the keyword with people who are searching for the same information with the same keyword. Once a person searches for the same keyword selected by the advertiser, he will be automatically shown the ads optimized by the advertiser along with the search query results. In this case, the advertiser will only be charged if the person clicks on one of the ads and visits his website or webpage.

You should consider applying PPC when you want to: 

  • Fill gaps where organic is weak 
  • Strengthen visibility 
  • Get early and immediate access to market 

How many types of PPC advertising are there?

There are two main types of PPC marketing-

Search Engine advertising-

In this PPC advertising, advertisers bid keywords to have their ads appear in the search engines. These ads are specifically targeted to people, who want to buy a particular product or service which makes a direct and positive impact on the sales numbers

Advertising on partner networks-

In this kind of advertising, business places their ads on display or banner on a large network of partners sites. These ads are less targeted than ads tied to particular keywords, but they are also cheaper.

Where can you advertise with PPC ads?

Majorly two Platform which offer PPC advertising,-

Google Adwords

Microsoft Bing Ads

There are several other sites and ad networks that offer PPC advertising, but they account for less than 10% of the market share as these two sites are responsible for almost 90% of the PPC advertising market.

What is the essential component of a PPC ad?

  • PPC ad usually consists of the following elements:
  • Headline
  • Description
  • Display URL
  • Destination URL

If you want to know more about PPC connect with us at