Importance Of SEO For A Financial Services Company

Let’s forget the topic for a moment, and look at some facts and figures which compelled us to write this blog!90% of loan and mortgage consumers, 85% of check-cashing consumers, and 76% of tax return preparation consumers start their journey with an online search.Mobile queries for “what should I invest in?” have increased by 65% year-over-year.Mobile queries for “financial advisor” have increased by 75% in the last 2 years.Mobile searches related to financial planning and management have grown 70% over the past two years.What do these figures tell you?They tell the paramount importance of SEO for any financial services company. Let’s dig deep into what SEO means for financial companies and how they can leverage it to get jaw-dropping results.Importance of SEO for a Financial services Company

SEO Services For BFSI Companies

Financial services SEO is a key digital marketing strategy for the finance and banking sector to help prospects find their websites through search engine results pages. SEO for financial services companies helps drive organic traffic to your financial services site by tapping into relevant searches. Many financial companies hire professional SEO services companies to make them rank higher through high-quality content and valuable backlinks from reputed websites. 71% of FSI organizations indicate they intend to increase their digital marketing spend; plus more than 1 in 3 want to prioritize better customer targeting, Now that we know the WHAT of financial services SEO, let’s get into the major benefits of SEO for your financial business.

Benefits Of Financial Service SEO

SEO is a long-term process, hence it takes a lot of patience and hard work to build a robust presence on search engines for a brand. But it is totally worth the wait as it increases brand visibility and brand trust immensely. Listed below are a few key benefits of SEO for a finance company like yours:

Increased Organic Traffic

SEO enables the potential customers searching for a financial service like wealth management, loans, mortgages etc easily to find a particular brand. The higher your brand ranks higher for important keywords, the more chances of people discovering your services. 

Better Conversions

The more people land on your website or landing page, the better chances of them converting into paying customers. A user can land on your page for wealth management services, get further nurtured with your high-quality content and ultimately opt for your services. Boosts CredibilityFinancial services are very crucial in nature. Customers tend to indulge in a lot of research before opting for any financial services. A website that ranks higher on online searches coupled with high-quality content is considered trustworthy by potential customers. Financial services companies that invest in SEO can build credibility and trust with audiences, thus making it a pivotal part of a digital marketing strategy.Now that we have convinced you to perform SEO for your brand, let’s also give you some quick tips on how you can slay the SEO for your business. Importance of SEO for a Financial services Company

6 Quick Tips for Doing Your SEO Right!

P.S. If DIY SEO isn’t working for you, check out our SEO services! But if you insist on the hit and trial method for your business, read along and educate yourself!

Start With Content Audit

Check all the YMYL (Your Money Or Your Life) pages of your existing website. Ask the following questions while auditing:
  • Does the page have complete information on the topic?
  • Is the information up-to-date?
  • Is the language easy to understand by my target audience?
  • Do the pages have relevant meta-titles and descriptions?
  • Is there any content duplicity across your website?

Keyword Research

Post auditing your present content, the next step should be extensive keyword research. Look for long-tail or short keywords which:
  • Have high search volume by your audience 
  • Are related to your business domain
  • You can readily address
For example: A bank can have keywords like: Best Wealth Management Services In India | Credit Cards | Savings Bank Account With No Maintenance | Low-interest Loan While researching for keywords stress upon the “User Intent”. Are they looking for comparisons? Are they just looking for primary information? etc. This helps in formulating your content.

Competitor Analysis

Watch out for your competitor’s content, to have an idea of what their customer acquisition strategy is. 
  • Look out for keywords used by them
  • Quality of their content
  • Depth of information they are imparting
  • What kind of CTA’s are they using?
  • Are there any content gaps that you can leverage?

Create Superior Content For Your Audience

The key to real SEO success is to provide users with in-depth educational content that doesn’t have any direct selling intent. Finance-related subjects are often overwhelming and confusing for an average person. By assisting your users with their problems, you can build trust and improve your SEO at the same time. Pay attention to the E.A.T (Expertise. Authoritativeness. Trustworthiness) of your website content. This is used by the Google raters to evaluate the quality of any website’s contentCheck out our content marketing services which we are hell proud of!

Check Your Technical SEO 

Technical SEO refers to website and server optimizations that help search engine spiders crawl and index your site more effectively to boost organic traffic. 
  • Make sure your primary pages are indexable
  • Use SSL (Secure sockets layer) to ensure website security
  • Make sure the website is mobile, tablet, desktop and laptop optimised
  • Check your website for page speed. It should load within 3 seconds
  • Improve your navigation menu to make your top content categories easily accessible
  • Use internal links to channel users between related pages
  • Create an XML sitemap that helps search engines to understand websites while crawling. 

Monitor Off-Page SEO 

Off-page SEO refers to all the activities that take place away from your website, which determines where you rank within the search engine results pages. 
  • Create valuable backlinks to reputed websites to increase trustworthiness
  • Leverage social media channels to attach links to your website content
  • Monitor brand mentions and improve wherever you can
These are the top tips to improve your brand’s SEO. While there are a number of other aspects which have to be taken care of while implementing an SEO strategy, these tips can get your wheels started!Last but not least! How would you know your SEO strategy is on point and is working in your favor? Yes! We will talk very briefly about some KPI’s which will help you to evaluate the SEO strategy!

KPI’s for measuring effective SEO Strategy

SEO strategy can be evaluated on any kind of analytics. Analytics is any program that assists in gathering and analyzing data about website usage.Look for these on your analytics to measure your SEO effectiveness.
  • Rank on the search engines
  • Impressions of visitors 
  • Organic traffic
  • Bounce rate
  • Conversion
  • Contact form fill-ups
  • SEO score


We are hell sure that all this is a lot to absorb in one read!Believe us, SEO is much more vast than this! There are no set rules which make or break your website’s SEO. It needs in-depth industry knowledge and deep-rooted experience to master the art of SEO. We can say with 100% confidence as we have managed to create some astonishing SEO results for brands with days and nights of sheer hard work. Being one of the top SEO companies in India, we ensure skyrocket organic growth of our client’s websites. Our diligent team are complete nerds behind their screens and have SEO tricks up their sleeves to master this art for your brand. If you think that your brand is suffering from a lack of visibility and organic traffic, we have the perfect solution for you! Connect with us and let us work our magic on your website!

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