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Studies suggest that 97% of the ad campaigns fail due to businesses investing in wrong keywords and a lack of knowledge for tracking and measuring.Imagine losing money just because you did not choose the correct keywords! Time and again brands have made this mistake and repented. In this blog we advise you on how to escape this rookie mistake. So sit tight and read along, you might find real answers to tackle this issue. ![Best Paid Marketing Company in India](data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIyNTYwIiBoZWlnaHQ9IjEyNDYiIHZpZXdCb3g9IjAgMCAyNTYwIDEyNDYiPjxyZWN0IHdpZHRoPSIxMDAlIiBoZWlnaHQ9IjEwMCUiIGZpbGw9IiNjZmQ0ZGIiLz48L3N2Zz4=)
How can businesses grow?
It doesn’t matter what industry you’re in, but the goal of every business is getting profits, conversions, and plenty of customers. The only way to achieve these goals is to build the brand image by getting visible in front of the audience. That’s where the role of paid advertisement comes in.Paid Advertisements help boost your ads and display them to the only audiences who are interested in you, with relevant call-to-action to drive them to the landing page. It helps build brand image, increase website traffic, generate leads, and increase conversions.How do Paid advertisements work?
Do you find any ad that is specially made for you while scrolling your Instagram or Facebook? Does it happen to you?For example, you are looking for a pair of shoes on different platforms, and then you find an ad for shoes while scrolling Facebook or Instagram. How did that happen? Wonder sometimes? This is not a coincidence or magic. There is an extremely strategic team sitting behind a computer screen targeting you with their social media ads. These ad platforms collect audience data and use that data in paid advertisements to provide effective results to businesses and brands. Before creating an ad campaign, you get options to define your audience with the help of their interests, location, gender, age, demographics, your ad goals, etc. These options help them to show your ads to your target audience.DIY or Hire Expert?
It is always good to bootstrap your business operations, but it is smarter to let an expert do the heavy lifting for you in order for you to save your money and efforts. Ad campaigns created without any knowledge would be of no use. You will be wasting your money if you do not have the required expertise to create campaigns and get effective results.Only an expert with a well-rounded skill set can achieve the desired results.![Best Paid Marketing Company in India](https://tzsdigital.com/wp-content/uploads/2022/02/Infographics-paid.jpg)