In the red ocean of digital marketing, it’s not about who did it first. It is always about who did it perfectly! – Nerds at TZS Digital!
This quote defines the foundation for the success of any digital business. Today we are here to throw light on how an interior designing company can leverage the power of digital marketing to reach their dream audience! So sit back and stick to this blog, as it’s going to be a jaw-dropper for you.
With the changing times, the aesthetics and the functionality of any infrastructure or living space have become of significant importance. This has geared up many talented interior designers to showcase their finest work and attract customers, thus making this market super competitive.
If you have landed on this page, you are well aware of the rising competition and are looking for ways to combat it. Let’s do that for you then!
The line between the real and virtual world is blurring in the digital era, and digital marketing is the way to expand your business by reaching customers in their virtual world.
Here are some digital marketing strategies that may result incredibly for your interior business.
The Kickstarter To Your Digital Marketing Strategies
Today’s customer is super curious and has multiple gadgets to research and make the best choice for themselves! They rely on blog posts, social media, search engines and emails for information and recommendations for the latest trending designs.
Through the following digital marketing strategies, you can imprint the name and expertise of your interior designing firm in the minds of your target audience.
Social Media Marketing
Extensive and skillful use of various social media platforms can be utilized to promote your interior design company.
Regular Posting on Social Media:
Display your best interior design images and videos on social media platforms like Pinterest, Instagram, Facebook and LinkedIn with an effective combination of engaging content, graphic design and hashtags.
Create Exquisite video presentations of your interior designing firm wherein you can:
- showcase your work or portfolio
- demonstrate your accomplishments in the field of interior designing
- show reviews of your past clients
- share the best attractive design ideas
- walk throughs of the projects you have executed
This will help potential customers to visualize your ideas on their homes or any real estate property. Post these videos on multiple social media channels and enjoy engagement and praises!
Note: It is not important to be on every social media platform. You have to think hard about where your target audience is looking for your service.
For Example: Pinterest is an amazing platform for interior companies to share images and visual content to lure their audience. You can add your previous works or design ideas under “Home Decor” and “Interior Design” ideas and let people discover your beautiful work.
You can utilize Instagram to add a human element to your brand. Showcase behind-the-scenes reels, breakthrough milestones, innovative designs to keep your audience on your hook! You can use stories and highlights to mesmerize your audience and create brand recall value.
Collaborate with Influencers:
This is an effective strategy to reach more potential customers on Instagram and Facebook. Your potential influencers could be mom bloggers, socialites, mini-celebrities or art influencers.
Your network on social media can be valuable for your business. You can stay in touch with your industry experts on LinkedIn who themselves have an effective following of your target audience.
SEO (Search Engine Optimization)
SEO is the technique to rank your website on top search results on Google and other search platforms. SEO initiatives rank your web pages on search engines through content & keyword optimization and strategic backlinking from high-authority websites.
Research your brand-centric keywords like DIY interior tips, rustic designs, wooden, home styling, home interior designs etc, and incorporate them in your blogs, web content, social media posts and digital marketing assets.
Apart from this a good website load speed with user-friendly navigation and high-value content can do wonders for the SEO of your website.
In addition to this, one needs to acquire backlinks from reputed interior websites and digital magazines like Architectural Digest, Gooh Homes, Houzz, Apartment Therapy to bring high-quality traffic to your website.
Check how we ranked a website for an interior design client higher in google search results in flat 5 months!!!
Content is the center of any marketing activity. Your content defines your expertise, vision and goals. It is imperative to understand what are the pain points and aspirations of your audience and conceptualize the content around it.
Remember “A customer never buys a service, they buy solutions!”
So your content should give them one.
For example: Educate them on the upcoming trends, give them quick tips and hacks to create beautiful corners, showcase the use of bolder colors.
Leverage the power of high-quality videos, reels, static posts, compelling emails, and powerful blogs to engage and educate your audience.
You can reach potential customers through email marketing and send them interior design tips in their inboxes to build a positive brand image among them. It is important to stay in touch with your potential and present customers to encourage repeat services. Email marketing is your best bet to do the same.
Read how we provide our customers with ace email marketing services here.
Just posting on social media is not enough to create a buzz in the highly competitive market. Paid campaigns put your brand right in front of the audience with buying intent for your service. High-quality designs and irresistible CTA’s make your audience click on those ads and avail the services.
That’s a wrap for us! We have tried to collate digestible information for you through this blog. This may look like a walk in the park, but it is much harder than this. Every strategy has a history of incredible research and deep-diving into the competitors. That’s why digital marketing agencies like us exist.
Being one of the best digital marketing companies in India, we take it upon us to over-deliver for your business. We are a creative marketing agency that has 100% digital nerds who sit behind screens, sip their coffee and take care of your business!
We have helped several interior designing companies and businesses from scratch with the best digital marketing strategies to gain high conversion rates, followers, boost the website traffic and create a strong social media presence in such a highly competitive space. Our results speak for us! So connect with us and see for yourself what we have achieved!
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