Did You Know?
80% of local searches result in a conversion.Astonishing, isn’t it?That’s not all. Would you believe it if we told you that 46% of Google searches are local searches driven?You are missing out on numerous potential customers online if you don’t have a local SEO strategy in place. And these statistics are only proof of how local SEO can drive your business among the local audience.Digital marketing is a vast industry, and brands are making the most of it. Not only to fight it out to survive but also to race ahead in the seemingly high-pitched battle for the marketplace share.From finding the right customers to converting them, businesses are fighting it out for their place in the crowded digital universe. Today’s blog will offer a comprehensive guide and throw much-needed light on local SEO, how it works and why businesses must implement local SEO-driven strategies to position themselves despite tough competition.What is Local SEO?
Local SEO is a strategy businesses incorporate to become more visible on local search engine results.Search engines such as Google determine local search rankings based on the following:- Relevance
- Distance
- Online Reputation
Local SEO: Why does it matter?
Search engines have only gotten smarter with time. For businesses to stay relevant, optimizing local SEO becomes critically important.Local SEO will be the deciding factor if your business needs better online visibility helping new customers discover you quickly.Benefits Of Local SEO For Your Business
- Improved organic traffic
- Eliminates irrelevant traffic
- Better conversion rates
- Lower advertisement costs
- Increase in footfall of local customers to the nearby stores
- Increase in sales
How to improve Local SEO?
Now that you understand how crucial local SEO is and the many benefits it comes with, it’s time to dig deeper and understand in detail how you can improve local SEO by just following the below-mentioned ways:
- Optimize your Google Business Profile
- Build and optimize your online directories to boost your local SEO
- Perform a comprehensive local SEO audit
- Optimize and improve your internal linking structure
- Create and optimize high-quality content to enhance your search engine rankings
- Focus more on creating localized content for the website
- Create a mobile-friendly website to boost sales and conversions
- Be consistent on social media to drive engagement, and remember to add locations to your posts.
- Capitalize on inbound link strategy and build your businesses credibility and authority
- Ask happy customers for online reviews
- Create a list of locally relevant keywords which your business can target
- Add location pages to your website if your business has multiple locations, add Google maps and create unique content for each location
