Best Practices To Improve Your International SEO


“Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” -James Reynolds, SEO Sherpa

For marketers, SEO is everything. 

Search Engine is the heart of digital marketing, and every business, big or small, wants to be the leader regarding search engine results.

Now businesses that offer services worldwide or want to expand internationally have to optimize their website according to the target countries and languages, and that’s what International SEO is all about. 

65% of people prefer content in their language, and an estimated 42% won’t buy products/services in any language other than their own.

International SEO not only helps in building relevant traffic but also gives the customers a feel of their homegrown brand. 

Here’s a case study of our UAE-based healthcare client. We inculcated International SEO of them which yielded great results. 

Let’s throw some light further on International SEO strategy, its benefits, and why it makes more sense for businesses with international services to implement it.


Benefits Of International SEO

  • International SEO helps businesses establish their global presence in other countries.
  • Projects businesses as global market leaders
  • Allows companies to widen their customer base
  • Enable enterprises to embrace a pool of diverse customers 


Implementing an International SEO strategy can offer an excellent boost for businesses as it strengthens their brand image on a global scale. 

Let’s take a look at the best practices for International SEO that businesses must focus on.


Best Practices For International SEO


Researching The Market, Understanding The Audience

The most integral part of any business strategy is researching the market before laying out a detailed business plan. Since it depends on the kind of customer base the business aims to target, simple keyword research or researching what the audience prefers can be a great way to enhance the strategic plan.


Competitor Research

Knowing the audience is as crucial as knowing who the competitor is, as it helps businesses get a better picture of the market. Before entering a new market, conducting an in-depth analysis of the international competition is the best way to move forward. A deeper understanding of the competition helps businesses gain better market insight and fill gaps.

Competitor research


Optimizing The Website As Per Language

Language is a deciding factor for businesses to gain much-needed brand exposure internationally. As part of the international SEO strategy, businesses need to optimize their website in the native language to attract new customers. A customer-driven website language provides a better user experience, which helps businesses convert visitors into potential customers.

Optimizing the website as per language


Use Dedicated URLs

Businesses must use localized content for each page. Google, which dominates the search engine, recommends using different URLs for each language version.

While targeting audiences in different countries, businesses must focus on having different versions of content on dedicated URLs. 

Use dedicated URLs


Language-Target Website

Businesses need to use the right language for each website page to get more exposure, whether they already have dedicated websites for each country or subfolders on a single domain. This practice sends search engines such as Google signals informing that the content is meant for users in specific locations, offering a better user experience and ranking the page higher on search engines.

Language-target website


Use The Hreflang Attribute

If businesses use different URLs for different languages, using hreflang annotations assists Google search results in linking to the correct web page per the language.

Also, through language and country codes, businesses can dictate which webpage to show as the hreflang attribute specifies the country and language of the alternate page.

Use the hreflang attribute


Find The Right Keywords

Choosing the right keywords and finding what exactly people of that country are searching for will help businesses in the long run. Not just finding the keywords but targeting them on relevant days will also be a crucial part of the SEO strategy

Various keyword tools, such as Google Keyword Planner, can lay out details about the monthly search volumes and help businesses incorporate the best keywords into their international SEO strategy.

Find the right keywords


Create Localized Content

To target audiences of a specific country, it is necessary to add content that remains relevant for the local users. Content needs to be targeted just as the look & feel, and design aspects need to be as per the local taste.

Create localized content


Deploy A Powerful Link-Building Strategy

Link building strategy helps position businesses at the top of search engines. An integral part of the SEO strategy, it helps search engines locate new web pages. Additionally, increasing the quantity and quality of backlinks directed toward the website would improve search engine results.

Deploy a powerful link-building strategy



Still confused about International SEO?

Don’t be!

Looking to expand your business to another country?

TZS Digital, a search engine optimization company, is your answer. We understand the importance of SEO in business and can help your business follow the best practices. Implement an International SEO strategy and find potential customers for your products and services.

International SEO isn’t just about establishing your business for users in a different country. It is about establishing your business to sustain despite the disruption and exploring the roadmap to maintain the growth trajectory.

We have helped our clients build successful business-customer relationships by following the best industry practices and advanced marketing techniques.

Our organic search engine optimization services have benefitted numerous clients across the globe and helped them scale their businesses.

Looking to build a strong presence in other countries. Connect with us today and seamlessly present your business to potential customers in other countries.

Grab our free website audit if you already have an existing website that caters to an audience of a different country.


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