“Mediocre marketers think in terms of campaigns. Great marketers think in terms of growth frameworks.” – Neil Patel.
In the 21st-century digital world, social media remains one of the most powerful tools for businesses to grow.
You cannot ignore ‘social media,’ not in today’s fast-paced world. If you are not leveraging social media, you might have to work again to restrategize as per your business goals.
Today’s blog will emphasize how your business can optimize social media, driving more conversions. So let’s first throw some light on what exactly is social media optimization.
What Is Social Media Optimization (SMO)?
Social media optimization is the process of utilizing social media networks to promote a brand, product, or service to attract potential customers.
Social media is an integral part of digital marketing strategy and can help businesses bridge the gap with potential customers.
The popular social media networks that businesses must leverage are:
These powerful social media platforms have been helping businesses reach more and more people and build customer loyalty in the longer run. So, let’s dive deep and understand how social media can benefit your business.
- Let’s you connect and understand your target audience up close and personal
- Helps create buzz about your business
- Nurture organic and paid leads down the funnel
- Drives organic engagement on your social profiles
- Helps improve search engine rankings
- It allows you to explore the unexplored business territory
- Social media platforms such as Instagram & Facebook allow your business to sell your products and services directly to the customers
Businesses that have optimized their social media platforms have significantly benefited. Here are the tips if you need more clarity on how to optimize your social media or are still exploring that side.
OPTIMIZE FOR BETTER CONTENT STRATEGY
Develop your brand’s voice and content accordingly: The first step to concrete content strategy is developing a brand voice. It is how you communicate online with your audience/followers.
- Create a distinct brand voice which remains consistent throughout your social media posts and brand communication
- Determine which format (static post, reels, IGTV) have better engagement and which works on what platform
- Select which posts are multi-platform and which ones are platform-specific.
Ensure your brand feed is clean: Your brand’s reflection on social media matters. From uploading high-quality images to writing a nice caption, all set the benchmarks of a feed that looks professional. As a brand, you must maintain high-quality pictures and upload them with the appropriate size that fits the social platform.
OPTIMIZE FOR BETTER ENGAGEMENT
Post consistently & engage with the audience: Posting regularly at the right time lets your audience engage better. Numerous tools (paid and free) allow your brand to understand better when your audience is online and most likely to engage with your brand.
There are multiple ways to engage with the audience, such as:
- Upload stories and ask questions
- Run a poll
- Leave a reply to those who have commented on the post
- Reply to customers’ social media messages
OPTIMIZE FOR IMPROVED SEARCHABILITY
Let your audience know about your brand: Social media bridges your gap with your audience. Therefore, your social media must have all the brand-related information that helps your audience better understand your brand without having to go anywhere.
From a short bio with relevant keywords to the website link or Linktree with multiple links to the business is all in one place.
Including relevant keywords in your bio, captions and adding hashtags to tagging someone who has created the user-generated content can help your business reach more potential followers/customers interested in your brand.
OPTIMIZE FOR BETTER CONVERSION
Drive conversion with powerful CTA: A CTA is your best bet if your brand wishes to drive conversion through social media. Call-to-actions can be added to the bio or below the captions of each social media post.
OPTIMIZE FOR ACCESSIBILITY
Add alt text descriptions to visual content: Adding alt text to your visual content will ensure that it remains accessible to all users, including those with visual or cognitive disabilities.
The best way to optimize social media for your business is by regularly monitoring and analyzing your social media performance. If your existing plan isn’t drawing favorable results, then it’s time you adapt a new optimization strategy to move forward on social media.
Whether you wish to start afresh on social media or want a new plan to revamp your social media, TZS Digital, a social media optimization company, can help you with your social media optimization strategy.
At TZS Digital, we offer social media optimization services to clients across industries and have already carved out social media strategies for numerous companies as per their requirements.
Want to know how we can create a robust social media strategy for your brand?
Get in touch with us today.