“Engage, Enlighten, Encourage and especially… Just be yourself! Social media is a community effort, everyone is an asset.” – Susan Cooper.
Social media users are growing, and in January 2022, the number of users was estimated at around 467 million in India.
According to an analysis, India has witnessed a rise in social media users by 19 million (4.2%) between 2021 and 2022.
India’s internet penetration rate stood at 47% of the total population at the beginning of 2022, with about 658.0 million internet users.
The internet has become unavoidable, and businesses are utilizing the power of the internet to reach new customers and greater heights. India’s digital advertising industry is worth over 160 billion INR, and it was estimated to reach 560 billion INR by 2023.
The healthcare industry is an ever-evolving sector, and with that being said, there are always newer technologies, treatment methods, and staffing patterns making their way to the market. And looking at the amount of social media users increasing every day, it won’t be wrong to say that brands are leaving no stone unturned in leveraging the power of social media and successfully communicating any message or announcement to the end-user.
See the video below to witness how a healthcare brand can leverage social media to increase trust and visibility.
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Apart from helping brands flourish, these strategies can help build a long-lasting bond with customers. After all, it is all about doing it right on social media and building trust along the way.
In the words of PR & social media strategist and entrepreneur Kami Huyse, “The first rule of social media is that everything changes all the time. What won’t change is the community’s desire to network.”
For healthcare brands, having a reliable customer base always helps in the longer run. But the question is, are you looking forward to leveraging social media to build trust among your existing customers and find new ones?
If yes, then these strategies can help you reach more customers through social media and drive your business goals.
If you are still trying to figure out your ways and need a piece of expert advice, then TZS Digital, India’s one of the best social media companies, can help you save your precious time and money and get straight to work.
We have helped many healthcare brands with their social media presence and helped them scale their business by utilizing the power of this new-age tool.
From the right content to the right approach, we have helped healthcare brands from scratch. Contact us today and let us drive your social media like never before.