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‘Stopping advertising to save money is like stopping your watch to save time’. Henry Ford.Google Ads vs Facebook Ads. Which is better for my startup? This has been an age-old debate that needs to be put to rest. Read along while we deep dive into the topic for you. Let’s first start with some intriguing stats about both Google & FaceBook Ads. 
Google Ads Statistics You Need To Know
Trustworthy
About 80% of businesses across the globe trust Google Ads to run PPC campaigns. Additionally, Google earns 97% of its revenue alone from Google Ads.Zero-Tolerance Policy
Google has stringent guidelines in place for its ad management. In 2019, Google took down over 2.3 billion ads, taking action per the zero-tolerance policy.
Facebook Ads Statistics You Need To Know
Audience
With a monthly active user base of over 2.89 billion, Facebook is a popular social networking site, with 98.5% of users using it via mobile.Average Time Spent
Until January 2021, on average, US users spent 33 minutes daily on Facebook.
Google Ads vs Facebook Ads: Which Is Better For Your Startup?
Google Ads runs search and display ads, whereas the advertising platform of Facebook is used for paid social campaigns.Here are some benefits of Google and Facebook ads that startups must pay attention to.According to Smart Insights, the median CTR for a Facebook ad on the newsfeed was 1.11%, compared to 0.47% for Google Display ads in Q1 of 2020. Additionally, Google search ads had the highest CTR at 1.55% compared to display ads and Facebook ads.Benefits Of Google Ads
- Faster & Wider Potential
- Broad Range Of Ad Formats
- Great For Generating Leads
- Works Faster Than SEO
- Remarketing Is Cost-Efficient
Benefits Of Facebook Ads
- Vast Global Audience
- Powerful Tracking Insights
- Incredible ROI
- Detailed Targeting
- Great For Boosting Brand Awareness
One Response
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