SEO & Social Media Case Study for Pharma Solutions

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Client Name
Pharma Solutions
Work Domain
B2B
Pharma & Healthcare
Client Introduction
Pharma Solutions is a UAE-based pharmaceutical distributor with commercial activities in 14+ countries of GCC and MENA region. Their primary focus lies in cancer care & support, emergency treatment, critical-care, specialized nutrition, auto-immune and various other serious therapeutic segments.
Our Mandate

The Brief

The client had a low converting website which did not stimulate any engagement with the audience. There was no social media presence on Facebook and LinkedIn.The client had two major work domains:
  1. Import medicines from all around the world
  2. Provide innovative pharmaceuticals to Gulf and MENA region
The website had to speak to both the audience simultaneously.
We changed the complete layout and content of the website with suitable CTA’s. We created a Facebook and LinkedIn company profile for the client.
The keyword research was done on the basis of user search query for both work domains of the client.
Due to our continuous efforts, we were able to scale up client’s LinkedIn account to 854 followers in less than 2 months.

Our Strategy

SEO

Complete SEO website audit
Analyse present website page and keyword ranking
Complete competitor analysis to study trends and keywords
Keyword research for the client
Keyword based website content
Keywords optimisation in Meta-tags and image tags
Setting up of Google Analytics
Increase backlinks

Results

SEO

Complete SEO website audit
Analyse present website page and keyword ranking
Complete competitor analysis to study trends and keywords
Keyword research for the client
Keyword based website content
Keywords optimisation in Meta-tags and image tags
Setting up of Google Analytics
Increase backlinks
0 %
Increase in Organic Traffic
0 %
Increase in the contact us fill up form
0 %
Decrease in bounce rate

Concluding Remarks

“Being a brand from the healthcare Industry and established in the UAE, there were many regulations and ethics that had to be taken care of. The copy options needed a few revisions because our idea of attention-grabbing, and our Arabian client’s idea of attention-grabbing were not the same thing. It was a cultural learning process for us!”
Gradually but consistently our efforts started showing results for the clients. The number of enquiries increased by 120% by the end of the 2nd month with a conversion rate of 60-70%.
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