Pharma & Healthcare
Pharma Solutions is a UAE-based pharmaceutical distributor with commercial activities in 14+ countries of the GCC and MENA region. Their primary focus lies in cancer care & support, emergency treatment, critical care, specialized nutrition, auto-immune, and other serious therapeutic segments. They are also involved in importing medicines from around the world.
The design and layout of the client website needed a facelift to make it more user-friendly while developing new strategies to dominate social media with a consistent approach. From a broad point of view there were 3 clear goals the client had:
The quality of the existing website traffic was below average and the bounce rate was quite high. Due to the crucial nature of the client’s industry (pharmaceutical) we had to ensure a professional looking website, giving accurate information to the users.
The social media on the other hand had no dominance. They had no presence on LinkedIn or any other social media platform which is vital for an industry to engage their audience and showcase their authority.
As Pharma Solutions were in the pharmaceutical industry, we had to study a lot of competitors to understand the heart of the market and formulate a content strategy.
Exhaustive keyword research and a robust content strategy were the first thing where we brainstormed as a team.
The second step was to revamp the UI/UX of the website for a better user experience and enhanced navigation.
We set up Google Analytics with equal emphasis on trends, keywords, and competitive benchmarking to achieve measurable results.
As for the social media platforms, it was a huge target to achieve. We wanted to create immense impact which was only possible with engaging content, trending hashtags and compelling designs.
Our growth strategy was simple. Voice out pain points and solutions by our client. We fixed a monthly social media calendar to deliver high value content and increase the client’s social media presence.
Our result-oriented approach yielded great results for Pharma Solutions. We improved the user experience and boosted the website’s visibility on search engines with an enhanced conversion rate.
We built a strong brand authority for Pharma Solutions with quality content and visual elements. The tremendous organic growth gave is the confidence that we were on the right path.
Pharma Solutions started gaining traction on social media with our creative ideas. Our continuous efforts scaled up the client’s LinkedIn account to 854 followers in less than two months. A brand with no social media presence earlier now has a well-established engaged audience on social media.
Being an established brand from the healthcare Industry based in the UAE, there were many regulations and ethics we had to look after. The copy options needed a few revisions because our idea of attention-grabbing and our client’s idea of attention-grabbing was not on the same page. It was a cultural learning process for us!
Gradually but consistently, our efforts started showing results for the clients. The number of inquiries increased by 120% by the end of the 2nd month, with a 60-70% conversion rate.