Why and How to Identify the Right Channel for Your Digital Marketing Strategy?


Digital marketing has multiple channels. As an entrepreneur, one’s core objective is to find the right channels, which will result in maximum two-way communication and a better overall ROI for the brand. In this blog, we are guiding you to identify the right channel for your Digital Marketing strategy.

Search Engine Optimization (SEO)

It applies to those entrepreneurs who are having their business websites. Search Engine Optimization (SEO) is getting websites or specific web pages to show up on search engines when specific keywords are used as search terms. SEO helps a brand gain visibility across search engines and online geographies.

Pay-per-click Advertising (PPC)

This is a model of internet marketing in which advertisers pay a fee each time a potential customer clicks on one of their ads. Essentially, it’s a way of buying visits to your site, rather than attempting to “earn” those visits through a direct type on google or any other search.

Content Marketing

Content is central to all marketing campaigns and activities. Content marketing involves marketing various pieces of content on several digital marketing channels. The content displayed in this form of marketing can be in the form of blogs, infographics, or video and it must be very focused as per the target audience.

Social Media Marketing (SMM)

Social media marketing, as the name suggests, is a digital marketing channel used to promote and market brands or businesses on various social media platforms. Some of the popular social media marketing platforms include Facebook, Instagram, Twitter, LinkedIn, Pinterest, Tik Tok etc. The platform you choose depends on whether you are B2B or B2C apart from a whole lot of other factors including your brand’s business goals and targeted audience.

The different types of social media platforms to serve ads: 

  • Social networking (Facebook, LinkedIn, etc.) 
  • Microblogging (Twitter, Tumblr). 
  • Photo sharing (Instagram, Snapchat, Pinterest). 
  • Video sharing (YouTube, Facebook Live, Instagram, etc.). 

Affiliate Marketing

It is a platform where one business is promoted on other business websites and traffic is drawn through that route. Affiliate marketing is a business that brings profit at both ends. Your partners or referrals can mention your website and backlink it to your own. This way both can mutually take advantage of customers visiting each other’s pages online.

Email Marketing

Email marketing is a digital marketing channel that is used to market brands and businesses through emails. It is a way to reach consumers directly interested in your business at a relatively low cost.

Display Advertising

As the term infers, Online Display Advertising deals with showcasing promotional messages or ideas to the consumer on the internet. This includes inserting your advertisements into a wide range of niche-specific websites, blogs, networks, videos, contextual data, search engines, etc.

Video Advertising

Advertisements played on online videos are one of the biggest ways to advertise and promote your business. YouTube is one of the major platforms where you can upload promotional videos for your business.



Implementing the right digital marketing strategy can be very tricky for your business. So the right person, with the right experience and knowledge should be the one to do it.

Being one of the best digital marketing companies in India, we take it upon us to over-deliver for your business. We are a creative marketing agency that has 100% digital nerds who sit behind screens, sip their coffee and take care of your business!

Connect with us and see for yourself how we have helped multiple businesses with the perfect digital marketing strategy and have helped them grow! 


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