How Can You Start Your Online Business With Social Media Without A Website?


Do you want to start your online business? 

Me: Yes, I want to.

Let us first discuss your website development & design. 

Me: Errrr…..

Have you been told this by the “self acclaimed digital gurus?”

Do you feel that website design is a hefty process and you would want to get into it once you establish your market presence? 

Yes? Then don’t leave without giving this blog a good read!

Let us start by telling you a SOLID FACT: 

To sell you need to know ONE IMPORTANT thing > Your Audience!

Today your audience can range from age 20-60 and you will find them on social media. There is your audience sitting, waiting to see their aspired products and services. 

So, next time someone asks you about your website, tell them you have a BIGGER & BETTER GUN-> Your social media handle. 

Now let us explore how you can start your online business without a website. 

Start Selling On Social Media

According to a study by PwC, over 45% of individuals favour brands after

discovering them on social media platforms. 

If your business does not have a website, you can still reach your target audience using social media platforms. You can utilise social media advertising to create awareness and generate leads.

Instagram’s recent introduction of “shoppable posts” allows users to purchase products without even leaving the app. By clicking on the price tag on a product, users are directed to a description page where they can buy it using a payment gateway set up by the merchant. These Instagram updates make having a website unnecessary. 

Alternatively, businesses can also sell products on Facebook, Pinterest, or even blogs for the more adventurous.

Social media is an amazing tool to help reach potential customers and past customers coming back to you. Your business needs a social media presence and an even better social media marketing strategy.

Start selling on social media

Social Media Marketing & Advertising

Social media marketing is a powerful way to reach new customers and grow your business. By creating profiles on popular social media platforms like Facebook, Instagram, LinkedIn, TikTok, and YouTube, you can target specific audiences who are interested in your products or services.

The value of social networks are that they allow you to post various types of content to reach your audiences — videos, infographics, photos, slides (carousels in the case of Instagram and LinkedIn), or even live-streaming videos.

You can also track your audience’s behaviours directly on the social networks themselves, and build a social media marketing funnel that seeks to warm them up prior to conversion.

By engaging with your customers and followers, you can create a community of fans and advocates who will help promote your business without a website. Additionally, social media platforms offer opportunities to improve your brand’s visibility and reach, making it an essential part of any digital marketing strategy.

starting an online business

Facebook Business

 Facebook is user-friendly when it comes to both setting up and managing a business profile. It’s also free, making it a cost-effective marketing tool for just about any business, even if you aren’t ready to commit to spending money on Facebook ads.

Additionally, Facebook provides free marketing tools you can use to improve your profile, such as targeted campaigns and audience segmentation through its Custom Audiences feature. It also provides multiple ways to reach your target audience, including regular posts to your profile, responding to comments and messages, and live streaming.

Facebook business

Instagram Business

Instagram Business offers various features that can help upgrade your business and grow your audience. Here are some ways in which Instagram Business can help:

Reels: Instagram’s latest feature, Reels, allows you to create short-form videos that can be up to 15 seconds long. This feature is a great way to showcase your products or services in an engaging and creative way.

Hashtags: Hashtags are a powerful tool on Instagram that can help increase your reach and visibility. By adding relevant hashtags to your posts, you can make it easier for potential customers to discover your business.

Influencer Marketing: Collaborating with influencers who have a large following on Instagram can help you reach a wider audience and promote your products or services to their followers. This can help increase brand awareness and drive online sales.

Overall, Instagram Business can help you connect with your target audience and grow your business. By using features like Reels, hashtags, and influencer marketing, you can create engaging content and reach new customers.

social media marketing

Paid Online Ads

Online advertising has become an integral part of modern-day marketing strategies. With the increase in the number of businesses entering the online space, it has become essential to stand out from the crowd. Paid online ads offer a cost-effective way to reach out to your target audience and promote your business. Here are some ways in which paid online ads can help upgrade your business:

  • Increased visibility: Paid online ads help your business appear at the top of search engine results pages, making it easier for potential customers to find you.
  • Targeted advertising: Paid online ads allow you to target your ideal customer based on demographics, interests, and behaviour, ensuring that your advertising efforts are not wasted on people who are unlikely to be interested in your product or service.
  • Measurable results: With paid online ads, you can track the results of your advertising efforts in real-time. This allows you to make data-driven decisions and optimize your ad campaigns for better results.
  • Increased website traffic: Paid online ads can drive more traffic to your website, increasing the chances of converting visitors into customers.

In summary, paid online ads are a powerful tool that can help upgrade your business by increasing visibility, driving targeted traffic to your website, and providing measurable results.

social media marketing


Remember, starting a business on social media without a website can be a great way to test the waters before investing in a full website. As your business grows, you can always expand to include a website and other marketing channels.

Promote Your Business with the Best Social Media Services from TZS Digital.

Our team of experts provides the best SMO services in India to help your business gain visibility online. We have experience building brand strategies from scratch and generating desired results for numerous businesses. 

Are there other ways to tap on digital marketing without a website? Let us know in the comments below!

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