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TFG
Fantasy Sports Gaming
TFG Games is a leading fantasy sports platform endorsed by Indian cricketer Deepak Chahar, offering sports fans an immersive experience in fantasy cricket.
With a highly competitive market and strict guidelines on app distribution due to Google Play Store restrictions, TFG aimed to scale its user base and increase engagement, despite facing several key challenges.
TFG wanted to establish itself as a top player in the fantasy sports market by increasing its user base and driving deposits within the app. With a significant challenge posed by the APK installation process, our performance marketing efforts had to focus on reducing friction in the download process, lowering acquisition costs, and improving user engagement.
To overcome the significant challenges faced by TFG, we employed a multi-faceted strategy designed to tackle every obstacle systematically.
1. Targeted Facebook Ads for APK Installs – Recognizing the popularity of fantasy sports, especially cricket in India, we crafted highly targeted Facebook ads. These ads were designed to capture the interest of fantasy sports enthusiasts, while leveraging the celebrity power of Deepak Chahar to build credibility and appeal.
2. User Journey Optimization – The user journey from downloading to using the app was one of the primary bottlenecks, as users were deterred by Google’s security warnings during the APK installation. We implemented the following changes to ease this friction:.
3. Retention – Acquiring users is just one part of the puzzle—retention is key to building a successful fantasy sports platform. Once users installed the app, we focused on keeping them engaged and encouraging them to deposit money and play regularly through :
This maximized the impact of our performance marketing efforts by focusing on high-propensity buyers.
4. In-App User Experience Improvements – A critical component of long-term retention is the quality of the in-app experience. We worked on making the app more intuitive and user-friendly, ensuring that users would return frequently.
By implementing these strategies, we significantly improved both the acquisition and retention processes for TFG, ensuring that the app not only gained new users but also retained and engaged them in the long term.
We achieved a remarkable 6X ROAS through a meticulously executed strategy and razor-sharp targeting. Our campaigns, fine-tuned for high-conversion audiences, set new benchmarks for efficiency and impact
We saw an unprecedented increase in direct-to-consumer sales, far surpassing expectations. Our strategic promotions and dynamic offers ignited consumer interest and drove sales growth to extraordinary levels.
Our targeted approach not only attracted a substantial influx of new customers but also set the stage for sustained engagement.The precision of our marketing efforts and the resonance of our promotions laid the groundwork for lasting customer loyalty and repeat business.
The campaign’s success in converting high-intent audiences demonstrated our exceptional capability in performance marketing, achieving results that outshone industry standards.
