Friskers
Fast Fashion
In the bustling world of Indian e-commerce, Friskers emerged with a dream: to make trendy fashion accessible to every young Indian. Their collection of affordable topwear and bottom wear spoke to the aspirations of India’s youth, who want to look good without breaking the bank.
When Friskers approached TZS Digital, their situation was one we’ve seen before: a promising brand struggling to convert its potential into performance. Their ROAS stood at 2.2, far below industry standards, and their young target audience showed hesitation in trusting this new name in fashion. Our brief was clear: boost ROAS significantly and transform Friskers from ‘just another fashion brand’ into a trusted style companion for India’s youth
We knew that to fulfill our mandate, we needed to deep dive into the minds of the TG. We had our work cut out to think out of the box for Friskers success.
Our approach to content was like finding the perfect wedding photographer—it had to capture not just the clothes, but the emotions they evoke:
The transformation we achieved wasn’t just about numbers, but they tell a compelling story:
This wasn’t just a marketing victory; it was a transformation in how young India perceives and interacts with the Friskers brand.
The story continues as we keep innovating and optimizing, ensuring Friskers remains the go-to destination for affordable fashion that doesn’t compromise on style.
Total sales of ₹9,45,320.00 with 3,162 orders
Total sales of ₹7,89,450.00 from 2,640 orders
Total sales of ₹8,62,780.00 with 2,886 orders
