Fast Track Solutions
Healthcare Recruitment
Fast Track Solutions (FTS) was founded with a clear mission—to simplify healthcare recruitment by connecting top medical talent with leading hospitals across the UAE, Saudi Arabia, and the GCC. With a seamless hiring process, FTS ensures healthcare institutions find the right professionals while helping doctors and nurses secure career-defining opportunities.
FastTrack Solutions came to TZS with a simple but important challenge: their website wasn’t connecting with visitors the way they hoped. They needed a platform that could speak to both healthcare institutions and medical professionals—two very different groups with unique needs. But in a market flooded with competition, they wanted to stand out, not just blend in.
We made our strategy with a deep understanding of the two groups we were serving: healthcare institutions and medical professionals. We crafted solutions that truly supported hospitals while helping doctors and nurses find the right opportunities. For us, it wasn’t just about business—it was about making a meaningful difference in people’s lives and creating connections that matter.
So, here’s our 7-step strategy:
Stage 1: Exhaustive discussions with the client to understand objectives of redesigning
We had detailed discussions with the client to clearly understand their goals, ensuring the redesign aligned with their vision of creating a more engaging and professional website.
Stage 2: Research (Industry + Competitor) | Discovery of the target audience, their aspirations, and pain points
We conducted in-depth research on the healthcare recruitment industry, analyzed competitors, and studied the target audience’s needs. This helped us craft a user-friendly website catering to both job seekers (B2C) and healthcare institutions (B2B).
Stage 3: Design & User Experience: Highlight key decisions | Making wireframes | Mockups
The design phase involved creating wireframes and mockups, focusing on intuitive navigation, strategic CTA placements, and an aesthetic that balanced professionalism with engagement.
Stage 4: Development: Choice of technology stack | Deciding on custom integrations & features
We selected the appropriate technology stack and integrated custom features, ensuring a smooth application process for job seekers and an efficient inquiry system for healthcare institutions.
Stage 5: Testing: Usability testing, performance testing, and any bug fixing or optimization done during development
The website underwent rigorous usability and performance testing. We identified and fixed bugs, optimized the speed, and ensured a flawless user experience before going live.
Stage 6: Launch: Successful website migration & making it live
The redesigned website was seamlessly migrated and launched without any downtime, allowing users to immediately experience the improvements.
Stage 7: Post-Launch Support: Ongoing support and maintenance plan to ensure the website’s continued functionality and security
A post-launch support plan was implemented to monitor website performance, ensure security, and provide continuous updates for a seamless experience.
