Home & Construction
Modular Infratech is a civil construction company with a rich experience of more than 30 years in delivering various turnkey projects. They have completed over 250 projects across India for leading individuals and corporations. Their prime offerings are constructing industrial, commercial, residential and corporate projects.
Modular Infratech is a well-established name in the infrastructure niche. With notable work in the commercial and industrial sectors across the country, the client had positioned itself as an affluent and experienced brand.
The client had incorporated the brand 30 years back, with a traditional approach. No thought went in crafting a brand centric logo, or following a brand identity.
With an aim to widen their audience and to resonate with the latest market trends, the client wanted to revamp its entire brand design.
As a part of this, we were required to create:
The process of visual branding creation started with logo design. Having analyzed the target audience and having done the market research, we started developing variants in different types of logos: word marks, letter marks, combination marks and symbols.
The logo needed to be clear and notable, distinguishing the company from competitors. Hence, we aimed to create a timeless and elegant logo that captivated the audience while focusing on the brand’s voice to conceptualize and use a consistent color approach.
We visualized a logo depicted the ‘Swiss Roofing technique’ which was beautifully inculcated on top of ‘M’ (representing the name of the brand). The logo stood strong and represented the essence of the client’s area of work.
For the brand’s color scheme, we chose Navy blue as the primary color followed by pastel blue, misted yellow and aluminium as the secondary ones. These colors represented metals which bought a new dimension to the client’s brand.
Next in line were the tag lines and a brand guidelines deck. The tag line needed to be instilled with a promise of trust and confidence. After much brainstorming, we circled “Uncompromised Quality” which depicted a strong value system of the client.
We steered our course to overhaul the brand image with a perfectly crisp PDF and an engaging teaser video while reshaping the brand into an entirely new dimension.
As a result, we made a clear brand outline. Instead of a sales pitch, we made concise corporate profile and video that connected the audience with the brand and help convert them.
Branding work for Modular Infratech was exciting yet challenging. The client was already in the industry for 30 years, so we had this huge responsibility to revamp the design per the brand’s authority in the niche. We extensively worked on the teaser video’s graphics and content to make it stand out in the highly populated industry. The logo, on the other hand, was designed keeping the industry’s aesthetics in mind. It had to convey the strong image of the brand and the modernity of the sector at the same time.