Digital Signage Solutions
Scala is a part of the US-based Stratacache group, a global digital signage leader in 100+ countries and has 28 offices worldwide. Scala partners with brands across many industries (like Retail, QSR, Education, Healthcare, BFSI, Transportation, Hospitals, Government & Entertainment) to help transform their customer experience with exceptional marketing technology and digital signage solutions.
The client is one of the top leaders in the global digital signage solutions, a highly competitive B2B market with many domestic and international players. Our target audience were the business decision-makers like MD’s, business heads, marketing heads and CXO’s, etc.
Curated content had to be infused with a lot of value to inspire the TG to resonate with the product. The end objective was to establish Scala as the thought leader in the digital signage market by increasing their SOV and brand awareness.
Our core strategy was to establish Scala as a thought leader in the digital signage industry. But to conquer all the social media channels was the challenging task at hand. A clear bifurcation of content marketing tasks performed are as below:
Generally speaking, we saw immense growth in the digital footprints of the brand over the first quarter itself. Our strategy and solution to the challenges were based on in-depth research of the niche and proven methods. This coupled with meticulous execution saw excellent growth in many areas resulting in increasing brand awareness and engagement.
It was a defining moment for us to work with a global client like Scala. Understanding their market and scope of business required a lot of in-depth studies. During our association with Scala we delivered some fine content pieces for them with our power-packed strategy. This got a lot of appreciation on social media platforms too.