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"; Achieved 6X ROAS & 3.5% Conversion Rate for Leading Card Game Brand

Performance Marketing Case Study for Parksons Cartamundi

Posted in Paid Marketing, Performance Marketing

·

Published on September 14, 2024

Client Name

Parksons Cartamundi

Work Domain

D2C
Playing Card Games

Client Introduction

Parksons Cartamundi, the global leader in play solutions, specialises in creating iconic card brands like Bicycle®, and Copag®. With a rich history dating back to 1848, Cartamundi aims to bring joy through play by blending craftsmanship with innovation.

Parksons Cartamundi continues to lead the market in manufacturing and innovation, ensuring it remains the trusted partner of leading toy companies.

Our Mandate

The Brief

Parksons Cartamundi aimed to optimise Bicycle & Copag card brand performance in India by implementing an enhanced Direct-to-Consumer (D2C) strategy and refining performance marketing tactics. The focus was on improving existing ad campaigns to boost engagement and sales while leveraging targeted promotions and effective content to address prior challenges and drive successful outcomes.

The Challenge

Before partnering with us, the client was already running ads but needed better CTR and satisfactory ROAS. The primary challenge in our campaign was overcoming a low Average Order Value (AOV) of ₹499, which made it difficult to achieve a sustainable ROAS.
Highly competitive market with several affordable brands targeting the same customer base.
Standing out required us to differentiate the brand and resonate with consumers through precise targeting and compelling marketing efforts to drive engagement and sales

Scope of Work

Our Strategy

Our strategy focused on performance marketing to drive Bicycle & Copag Card brand success in India. We used data-driven targeting, engaging content, and compelling creatives to capture and convert interest in the D2C space.

1. Targeted Audience Segmentation : Using data-driven insights, we segmented the audience into distinct groups,

First, we targeted Card Game Enthusiasts, including both casual and competitive players who have a deep passion for card games.
Next, we focused on Festive Family Gatherers—families who enjoy card games during special occasions like Diwali enhancing their festive celebrations.
Lastly, we reached out to Young Adults and Students, who are driven by casual gaming and social experiences, making them a key demographic for our marketing efforts.

2. Compelling Offers and Festive Promotions : To drive sales, we crafted offers that created a sense of urgency.

Special promotions, encouraging immediate purchases.
Flash sales and bundle deals designed to increase conversion rates and incentivize larger purchases.

3. Retargeting & Conversion Optimization : We implemented an advanced retargeting strategy to convert users who had previously engaged with Bicycle content:

Abandoned Cart Recovery: Targeted ads to users who visited the site but didn’t complete a purchase.
Engagement-Based Retargeting: Ads for users who interacted with Parksons Cartamundi’s social media but hadn’t yet converted.

This maximized the impact of our performance marketing efforts by focusing on high-propensity buyers.

4. Content Marketing & Creatives : We created compelling ad creatives to showcase product benefits and festive offers. This helped drive sales and supported our D2C performance marketing efforts.

Results

We achieved a remarkable 6X ROAS through a meticulously executed strategy and razor-sharp targeting. Our campaigns, fine-tuned for high-conversion audiences, set new benchmarks for efficiency and impact

We saw an unprecedented increase in direct-to-consumer sales, far surpassing expectations. Our strategic promotions and dynamic offers ignited consumer interest and drove sales growth to extraordinary levels.

Our targeted approach not only attracted a substantial influx of new customers but also set the stage for sustained engagement.The precision of our marketing efforts and the resonance of our promotions laid the groundwork for lasting customer loyalty and repeat business.

The campaign’s success in converting high-intent audiences demonstrated our exceptional capability in performance marketing, achieving results that outshone industry standards.

Return on Ad Spend (ROAS)

2 X

CPM (Cost Per 1000 Impressions)

INR 0

CTR (Click-Through Rate)

1 %

Concluding Remarks

Our Performance Marketing Strategy for the leading global card brand led to exceptional results. By implementing a data-driven approach, targeted promotions, and precise retargeting, we achieved outstanding sales growth and an impressive return on ad spend. Our strategic efforts not only enhanced D2C sales but also set a new benchmark in leveraging performance marketing to drive impactful outcomes.

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