With the power of Digital Marketing, it is no longer necessary to allocate a hefty marketing budget, or work with expensive agencies to increase your sales. With the right digital marketing strategy and understanding of all the latest digital marketing tips and tricks, you can reach your audience, drive traffic to your site and optimize conversions, no matter how limited your budget is.
To guide you well, we’ve put together a complete guide to building a smart digital marketing strategy in 2020. Whether you just started your startup or in business for years, it is never too late to create a plan that ensures a real impact on your bottom line. The following steps will help you make the right Digital Marketing strategy for your business.
1. Define the objective
Businesses should be clear about their targets and goals like: What is your mission? Do you wish to create a brand presence or focus on the sale of products? Do you want to focus on local markets or expand?. This strategy helps businesses to get a good vision to achieve required revenue for their respective business.
2. Set your key performance indicators (KPI’s)
If you wish to know this, you can do so by using Google analytics. This will help you understand the type of audiences who are visiting your page, what are they clicking on most, what is their online journey and more. Accordingly, you can tweak your offering to suit their needs and increase conversions.
3. Analyze and keep editing the strategies
Analyze your own and competitor’s strategy carefully to avoid common mistakes. Check what is drawing customers to visit a similar offering to yours. Check what kind of words/images people are using/ referring to search for products /services and how are you ranking amongst them . Re-tweak and keep analyzing for better results.
4. Customise your language
Considering your Target Group of customers see that you change the tone of voice as well as the local language to be considered while doing promotions. Start with the basics and note down all the demographic information you know about your target consumer – like age, gender, education, location etc.
5. Resource management and budgeting
What kind of money will you require to create, say.. a website or a social media page and how would that be aligned to the objective set for the business is also essential. It is better to have a defined budget and allocate the resources to manage the input and output goals for any online channel management. Re-visiting promotion strategies are crucial at regular intervals, which require a budget.
Make the plan
It is good to have a well laid out digital marketing plan with set goals and objectives. But one must keep reviewing it to identify changes and integrate new ones with old ones. Digital Marketing Planning (DMP) is a term used in marketing managements It is the 1st stage of forming a strategy for the wider digital marketing system outreach.